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Balancing Programmatic And Premium Ad Buys

Balancing Programmatic And Premium Ad Buys

For small-and-medium-sized business marketers, determining how to balance ad spend between premium and programmatic is essential to getting the best return. Both channels have unique benefits and the best approach for most advertisers will be one that integrates them...
What Is HTTPS And Why Your Site Needs It Right Now

What Is HTTPS And Why Your Site Needs It Right Now

We at NNE Digital (and by use of the royal we I primarily mean our chief technologist and artisanal coffee expert, Chris) have spent the first half of this year ensuring that all our of our newspaper websites – and all of our customer websites – have been...
Don’t Give Up On Twitter. Not Yet.

Don’t Give Up On Twitter. Not Yet.

More and more it seems folks are hip to admit they don’t like Twitter. But I’m here to say, “Stop it.” (And I’m also staying out of the realm of Twitter, politics and the policing–or not–of its users.) There are, of course, the marketing reasons to...